When is comes to your wedding invitations typography is the the focal point of the design. It features your names and all the important wedding information for your guests. Therefore you need to make sure the typography is legible and not to cluttered and busy. That’s where your stationery designer comes in, we are trained to properly layout typography and graphics so it’s pleasing to the eye, interesting and legible for all your guests.
The first goal of an invitation is to provide information. That’s the easy part. Filling in the blanks on any store-bought invitation get the job done. Invitations, however, should be memorable and reflect your personality. DIY invitations generally are not memorable or unique, and usually don’t reflect your theme or style.
Typography can very easily make or break your invitation, here are a few basic guidelines that need to be followed.
KISS Principle ~ KEEP IT STRONG & SIMPLE!
Invitations should be clear and easy to read. Complicated typographic layouts will almost always detract from the message.
DON’T OVER CLUTTER
It’s generally recommended to keep invitations to 10–14 lines of copy. Any more and reading the centered lines becomes difficult. Lengthy copy set in script faces also becomes tiring on the eye.
Use white space to signal the relationship between parts of an invitation and don’t over clutter!
CHOSE TYPEFACES CAREFULLY
Typefaces can easily change the mood of your invitation. The best choices not only convey information, they also make the invitation memorable. That’s where your stationery designer comes in, we typically have a very LARGE library of wedding fonts ready for you to choose from that won’t cost you any extra.